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2nd April 2019

Pure Pet food receives £2m funding from NVM

Pure Pet Food, the award-winning manufacturer of dehydrated and freeze dried pet food has secured a £2m investment from NVM Private Equity to accelerate its plans to make healthy choices for pet owners easy and accessible. Their low processed natural recipes have become the go-to option for pets suffering with a range of ailments and sensitivities. The innovative Yorkshire based company formed by childhood friends Mathew Cockroft and Daniel Valdur Eha has quickly grown from a tiny business which started life in Daniel’s kitchen, to a brand that is now sold around the world and in major retailers such as Pets at Home.

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